Following the Galliano saga, Dior had a bit of moment last year. Had the alleged anti-semitic comments from the fashion extremist scarred the labels reputation? And would it still be able to hold its position as a classic fashion favourite?
Luckily damage was minimal after the label instantaneously cut ties with the designer, though there is still a question mark over the head of Galliano’s successor that looms in the house of Dior. However despite these troubled waters I still feel the label are as strong as ever, especially after recently announcing Mila Kunis as the latest leading lady for their Miss Dior handbag Spring/ Summer 12 collection.
Mila Kunis for Miss Dior Handbag S/S12
The 28-year-old actress is the second Black Swan beauty to be cast for Dior, stepping in the golden footsteps of award winning Natalie Portman. Miss Kunis’ pictures hold an air of grace and sophistication that I feel captures a true essence of the brand, but this isn’t the first time I have fallen in love with a Dior campaign. In the past, Dior’s campaigns haven’t really stood out or at least grabbed me, but Portman’s campaign over the last year has really caught my attention too.
Natalie Portman for Dior
The official commercial was directed by Sofia Coppola, and set against Serge Gainsbourg and Jane Birkin’s “Je t’aime…moi non plus.” It is full of innocent girlish charm, encapsulated in the romance and sexiness of the city of Paris, as well as slightly mirroring the imagery of Audrey’s Hepburn Breakfast at Tiffany’s (although set in a different city).
Here are some stills from the commercial for inspiration:
Please also have a look at these links for the making of, and the final commercial!