Tag Archives: ASOS

MOVE ASIDE ASOS – MIINTO IS IN TOWN

Following incredible success across Denmark, Norway, Sweden and the United States, online retail company Miinto has finally hit the UK and Ireland. Launching in April/ May of this year, Miinto.co.uk and Miinto.ie, will build on the company’s mission to bring an extensive range of womenswear, menswear, kidswear, sportswear and accessories, all under one fashion e-roof.

However, what makes Miinto particularly special is its partnership with independent boutiques, working as an online portal for boutiques to showcase their stock online. Brands include Vivienne Westwood, Ralph Lauren, American Vintage, Gant and Superdry, as well as a vast array of smaller labels, all sourced directly from boutiques all over the UK and Ireland. This ingenious idea allows fashion lovers to shop 24/7 from boutiques they never knew existed, or would normally be unable to access.

If you didn’t think the e-commerce world could get anymore exciting, here comes Miinto throwing a spanner into the online shopping experience. I believe Miinto can do for boutiques, what Net-A-Porter did for designer, and ASOS did for e-fashion, and I cannot wait to see how the company grows in the next few years.

Here are a few of my top Miinto picks:

Miinto.co.uk (for shoppers in the UK and Channel Islands):

Antik Batik Opyla Silk Mix Print Tee £150

Perfect for the festival season, simply pair this tie-dye inspired tee with some frayed denim shorts, over the knee socks and wellies.

Fonty by Ted Baker £109

The ideal day-to-night dress, wear with a floppy fedora and loafers for a shopping trip, then slip into some classic courts and team with an oversized clutch for a night on the town.

Hale Bob Sequin Dress £320

Nothing can beat a bit of sparkle, and this all over sequin number is a wardrobe classic. For an ultra-glam look just add your favourite sling-backs and some bright red lippy.

Muubaa Turna Laser Leather Jacket £399

I cannot live without my leather jacket, and for those of you who want a modern update on a classic biker this Muubaa piece might be right up your street. The laser cutout detailing also reminds me of the Giles S/S12 catwalk, making it bang on trend too.

Acne Contrast Pistol Boot £370

Every wardrobe needs a pair of Chelsea boots, and this Acne pair will see you throughout the year. Team with black skinnies in the winter, or with a tea dress in the summer for an edgier look.

Miinto.ie (for shoppers in the Republic of Ireland or Northern Ireland):

Aztec Disc Earrings by People Tree 15,00 EUR

I am a big fan of gold jewellery, and these Aztec discs by People Tree are no exception. Plus, they are made of recycled brass so they are environmentally friendly too.

Nautical Dress from Frime 65,00 EUR

Nautical prints come around year after year, so what better to way to invest in one than a timeless cute mini? Just add some retro sunnies, gladiators and a basket to complete the look.

Missey Black Chiffon Skirt 35,00 EUR

The midi-maxi trend is here to stay, and this Missey piece ticks all the boxes. Wear with a cotton tee, wedges and chunky jewellery for a relaxed but chic vibe.

Barbour National Trial Wax Jacket 249,00 EUR

Our on-going wet weather means we will always need a stylish yet sensible coat on tap, and Barbour always does it best.

Blush from Finsk 400,00 EUR

One of Julia Lundsten’s signature wedges, and the perfect IT shoe. Pair with jeans and a boyfriend jumper for a casual look, or with a simple LBD in the evening and let the shoes do all the talking.

For more information please visit Miinto.co.uk and Miinto.ie.

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The little mermaid…

I have always loved the idea of mermaids, despite the myths about their cruel and evil behaviour. In folklore, it is believed that mermaids would use their beauty and charm to lure sailors to their deaths. However I am still not the first to be seduced by the little mermaid, after all, although wicked, they also present confident, sexy, headstrong women (ok, half women) that could teach us all a small lesson or two. Now, I am not suggesting we start to spurn or spark revenge on the male form, but if we take at least one thing from these mythological creatures – it would be that we should all be more confident in ourselves.

Perhaps this is why the runways of S/S12 also took inspiration from the mermaid? Versace adorned dresses with diamante starfish and sea shells, Giorgio Armani used a pearlesque palette of navy, turquoise and silver, which was accompanied by patterns of swirling water and ripples, whilst Sarah Burton for Alexander McQueen topped her collection off with a showstopping tiered fish-tail gown. Karl Lagerfeld for Chanel even set his show ‘under the sea’, sending models down a runway of oversized oysters, pearls and bubbles, with coral reef shaped ruffles and encrusted shell clutches.

Versace 

Giorgio Armani

Chanel

Alexander McQueen

This has to be one of my favourite trends of S/S12, because it instantly takes me away to the clear blue seas of summer, but unfortunately my bank balance isn’t going to stretch to a Versace dress, or Chanel clutch (one can dream). Instead here are my favourite purse friendly finds, so we can all get some of that mermaid confidence into our wardrobes this season…

GET THE LOOK

Lipsy stud detail corset £45

Topshop animal jacquard shorts in mint £30 (also available in silver and pink)

Accessorize clam shell chanelier earrings £6.00

Accessorize ballroom diamante clutch £40

ASOS cupchain and cord statement necklace £15

River Island scallop hem top £30

River Island cream sequin mini skirt £60

TO FINISH

Bourjois little round pot eyeshadow in BLEU CANARD £5.49, available at BOOTS

*Don’t feel brave enough for a dramatic eye? Just add a sweep of BLEU CANARD along your lashes to act as an eyeliner.

Topshop nails in MERMAID £6.00

Charles Worthington front row rough and tousled salt spray £6.29, available at BOOTS 

*Spray onto wet hair and scrunch dry for natural off-the-beach waves.

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Ice cream sundae…

Finally the Christmas rush and winter sales are at an end, and despite the horrible cold spell of weather, I am beginning to get very excited about the S/S12 collections hitting the shops. Pastels in particular have really taken my fancy this season, from floral notes of rose, daffodil and daisy, zesty infused hues of apple, peach and lemon, to the sugared coated goodness of candy, marshmallow and almond. So if you have a sweet tooth, this really is the season to indulge in sugar and spice and all things nice.

For the little girl inside of all of us, these colours bring back memories of picnics in the sun, cream tea with Grandma and jelly and ice cream parties. Inspiration should be taken from the catwalks of Louis Vuitton, 3.1 Phillip Lim, Richard Nicoll and Chanel, who all showcased the most wanted shades of powder pink, sky blue, peppermint, lemon, peach, lilac and vanilla. You should also look out for fabrics such as lace, broderie anglaise, tulle and feather appliqué to embrace the ultra feminine nature of the trend.

Louis Vuitton

3.1 Phillip Lim

Richard Nicoll

Chanel

Here are a few of my favourite picks from the high street:

ZARA

Embroidered silk top £59.99

Coloured denim light yellow £35.99

Skinny jeans mid pink £35.99

TOPSHOP

Lilac lace strappy sundress £36.00

OASIS

Multi natural colourblock lantern dress £65.00

Mid blue lexi lace skater dress £65.00

ASOS

Sleeveless skater dress in green £45.00 (also available in pink)

Just add some bouncy curls, a sweep of pink lippy and a box clutch to complete these looks!

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Let’s go bananas…

Stella McCartney S/S 11

Prada S/S 11

Fashion has adopted a fruity vibe this summer, taking inspiration from the Caribbean and Pacific Islands.

The dreary palette of Autumn and Winter is replaced with a wash of colour for Spring. After all, how else can we embrace the sun and brighten up our wardrobes in our ever pouring, and economically stressed climate?

At the S/S 2011 shows, there was a fruit cocktail of tangerine, lemon, and lime, ready and waiting to quench the thirst of our winter blues with zesty infused blouses, tunics and bags at Stella McCartney, and apple and banana prints at Miu Miu and Prada. While fuchsia pinks, vixen reds and emerald greens were on display at Jil Sander, Ateliar Versace and Gucci. Dior and Vanessa Bruno even drew inspiration from tropical heritage with hoopla leaf patterns that added to the exotic vibe.

Jil Sander S/S 11

Versace S/S 11

Gucci S/S 11

Dior S/S 11

Meanwhile, footwear has attracted a similar theme with glamorous chunky heels and knee-high boots in acidic tones with a touch of tutti frutti luxe like Charlotte Olympia, Kurt Geiger and Manolo Blahnik.

Charlotte Olympia

Jodie Ball, fashion editor at Worth Global Style Network (WGSN) says: “Designers are always looking for the up-date to the perennial floral story for summer. We created a high summer capsule trend called South Pacific, inspired by the musical that mixed retro 40s and 50s pin-ups, World War 2 military drill and hula girl chic.”

Key pieces vary from kitsch and retro prints, peekaboo detailing and high-waisted shorts for a pin-up silhouette, with macramé and crochet in raffia adding texture and a different fabrication to the look.

1920s starlets Carmen Miranda and Josephine Baker, who were famous for their exuberant fruit hats and banana skirts, are key style icons for the trend. In their heyday the bombshells epitomized an optimistic spirit and energy during the Great Depression and war-stricken world between the 20s and 40s. No question, given our uncertain economic climate fashion has drawn inspiration from such characters to bring the same idealism to our wardrobes.

Carmen Miranda in her famous fruit hat

The Pantone Fashion Week report last September recorded that S/S 2011 would take consumers to foreign lands to escape the everyday challenges they face at home. Coral rose and blue curacao, are just two shades that are said to evoke thoughts of faraway locales, and oversea destinations. This conjures up feelings and memories of travel and relaxation, as a calming affect for anxiety and stress amidst a recession.

Natalie Kingham, a buyer at Matches Fashion says: “Fruit prints are very feminine and sell well. I have bought into the fruit and colour blocking trend with Stella McCartney and Charlotte Olympia because their pieces evoke the feeling of sunshine and happy days.”

Fashions favourite eccentric Anna Della Russo has also jumped on the fruit bandwagon, wearing headpieces adorned in oversized warermelons and cherries on a number of occasions. Designer, Piers Atkinson uses Alice bands decorated in fanciful foliage, studs and netting to create a quirky alternative to headwear. His S/S 2011 collection again infiltrates a fruity feeling with a 24-caret gold apple and crystal split pomegranates, perched on top of satin and suede bands.

As we edge towards summer, the high street has started to whet our appetite too. Topshop has fruit printed socks and swimwear, faded pineapple and banana print tops and leggings, while ASOS is selling apple shaped rings and sunglasses. The accessories and beauty counters have been filled with sherbet clutches and skinny waist belts, to nail varnishes and lipsticks in coral hues as well.

Pineapple cropped shirt Topshop £24

Banana print leggings Topshop £20

Disney couture Snow White red crystal apple ring £38, available at ASOS

Rhianna Mayer a fashion design student says: “I just bought a kitsch pineapple print top from Topshop, because the trend instantly makes me think of summer even when it is raining. When I put it on I can go to my favourite holiday destination, despite my lack of funds for travelling.”

Colour blocking is yet another way to add an exotic motif to your look, according to Ball: “Colour blocking definitely fits in with the palette of seasonal macro trends that we predicted two years ago. Intoxicating brights, weird flamboyant chemical shades, and acid infused levels.”

Think bold neons and fluros with bundles of gold accents to finish. The key is to clash; contrasting an orange skirt with a purple blouse and a green bag for a dramatic kaleidoscope of colour, that will add a punch of spice to your wardrobe.

Lindsey Anderson, fashion News Editor of fashion blog myfashionlife.com is also hot on the trend: “My favourite fashion houses to incorporate colour blocking were Lanvin, and Alber Elbaz. A fuchsia camisole or lemon cardigan is the perfect way to match your clothing to the sunshine season.”

There seems to be no escaping the bold fruit and colour designs that are trying to bring out the best from our British climate. So why not slip on a pair of tangerine jeans, get out that fuchsia maxi, or pick up an apple cardigan. Then layback, relax, take a sip or two from a coconut cocktail by the pool, and run your toes through the sand. I can feel the warmth of the sun on my back already.

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THE PERFECT PARTY DRESS…

New season new party dress, but with the rails a flood with LBDs, LLDs, bodycons, bandeaus and asymmetric pieces (to name but a few), how do you pick a number that is not only on trend, and within your budget but also screams the ‘this is me’ factor.

LBDs are a classic, and this is probably the one dress that will never fail to impress, making it ideal for those of you who want to keep your look simple and sophisticated this season. Invest in a traditional smock or shift shape for a timeless buy – you can always reinvent it every time you wear it with different accessories, hosiery and shoes. What’s more LBDs come in all shapes and sizes today varying from mesh cut out panels, pleats/ ruffles, lace and Grecian designs (a great way to mix trends too) so you are guaranteed to find one which will tickle your fancy and add a twist to your wardrobe.

Red is also a huge trend this year, and has been for the last couple of seasons – a party dress in a vibrant pillar box, scarlett or cherry red will most definitely stand you out from the crowd. Again you can mix and match trends with different lengths and cuts just like the LBD, and if you fancy adding some texture to your look play with fabrics such as velvet which is always festive, or leather which has been huge this year.

However my favourite party trend this season has to be embellishment, whether it be a sprinkling of sequins or an all out beaded number. This is again a trend that can work for any dress or personality – the conservative or the brave, and will instantly add some Christmas sparkle and va va voom to any outfit. It is also a great trend for those of us on a budget – just pop down to your local haberdashery store for some Gok Wan inspired DIY.

My top picks to suit any budget:

Luxe:

Osman Yousefzada one-shouldered dress, available at Browns Fashion

Versus velvet dress with leather straps, also available at Browns Fashion

Under £200:

Iconic heavy beaded dress, Kate Moss at TOPSHOP

Limited edition red bow twist dress at TOPSHOP

Under £100:

Sequin wave dress by Rare at TOPSHOP

ASOS strap detail ponti bodycon dress

Just add your favourite heels, makeup staples and accessories for the perfect after-dark dressing combo!

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LOOK OF THE WEEK…

Snake and Bead Tunic Top £65 by Topshop

Destroy Hotpants £25 by Topshop

Black 80 Denier Opaque Tights £6 by Topshop

Formal Tumbled Dita Handbag in Red £35 by Oasis

Knot Studs £6 by Topshop

Chunky Ethnic Style Studded Bangle was £10 now £7 by ASOS

Womens Courts Shoes £320 by Kurt Geiger America 

Rouge Dior Replenishing Lipcolor in Celebrity Red £21.50 by Christian Dior

Black Liquid Eyeliner £4.50 by Barry M

Dior 2 Couleurs 8 Colour High – Contrast Eyeshadow £27 by Christian Dior

Raspberry Nail Paint £3 by Barry M

Diorshow Black Out Spectacular Volume Mascara £21.50 by Christian Dior

KEY TRENDS

1. Red

2. Embellishment

3. Glam – Grunge Make Up

– Mix and match with sandals, flats and heels depending on the occasion, and wear with or without tights depending on the weather.

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IT’S TIME FOR TEA…

Tim Burton’s long-awaited Alice in Wonderland finally hit our cinemas this week, leaving film fanatics in a frenzy. The modern adaptation tells the story of Alice’s return to the magical world in a quest to end the Red Queen’s reign of terror. However fashion houses and high street stores also seem to have gone a bit crazy for fantasy inspired collections, jewellery and make up.

To celebrate the films release let’s get out the dressing up box and host our very own Alice tea party…

The Dress

Versus A/W 2010

http://nymag.com/fashion/fashionshows/2010/fall/main/europe/womenrunway/versus/

Versus was born out of a fusion between Christopher Kane and Versace, highlighting the key techniques from both labels. Black, red and blue were the key colours (your perfect Alice colour palette) for the Versus fall 2010 collection this year which saw futuristic detailing mixed with fabrics such as satin, chiffon and velvet, emphasising femininity with a twist.

ASOS

http://www.asos.com/Women/Features/Alice-In-Wonderland/Cat/pgehtml.aspx?cid=10217&affid=1231

Get dressed up and pampered with ASOS’ key tips on shopping for Alice’s look, or read an interview with Colleen Atwood who designed the film’s costumes.

You can also pick up Paul & Joe’s limited edition Alice In Wonderland compact for £25.

Miss. Selfridge are also in the early stages of launching their own t.shirt and vest Alice In Wonderland collection, visit http://www.missselfridge.com/webapp/wcs/stores/servlet/StaticPageDisplay?catalogId=20555&storeId=12554&brdcrmb_trail=&identifier=mscat1%20alice%20in%20wonderland%20competition&intcmpid=HPTILERIGHT for more information and to put your name down for the chance to win a shopping spree, makeover and photo shoot.

Tea And Cake

Lorraine Pascale used to work alongside Kate Moss and Naomi Campbell, however the former face of Versace and Donna Karen is now the official celebration cake supplier for Selfridges for the festive season. Ranging from mini, regular and couture cupcakes to vanilla, chocolate, and carrot cakes, all with equal frosting, you are unlikely to go hungry.

Please visit http://ellasbakehouse.co.uk/ for tips and tricks.

The Accessories

Why not follow the white rabbit down to Claire’s? The queen of party accessories has just launched a quirky new collection with cute feathered top hats, heart design hair clips, head bands and lockets, all perfect for fancy dress or everyday wear.

Visit http://www.claires.com/europe/ and click Follow The White Rabbit for more information. You can also put your name down to win a private film screening.

Pick up some treats and take away some magic before it’s too late!

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