Have you ever fancied investing in a tattoo but pause at the thought of the pain or the permanence? The Spring/ Summer 2010 runway may have harnessed the perfect scenario. From Chanel to Rodarte, London to Paris four designers showcased a variety of temporary tattoos ranging from transfer to paint and even hosiery, setting a strong trend for the coming season.
The origin of the tattoo is somewhat a blurred path, but they are now considered a popular form of modern art, representing and reflecting a group or person’s character and individuality. In fact these permanent imprints can play a big part in self-expression as well as purely decorating one’s body. While it maybe a loved ones name you have tattooed on your wrist, your favourite teams logo, band artwork or a simple symbol, the possibilities for tattoo design seem endless today. Henna adornment is also a huge part of cultural and social celebrations in India and the eastern Mediterranean, it is even now possible to try henna in your own home with home-made D.I.Y kits or receive a henna tattoo while on holiday.
Despite these positive attributes a stigma also surrounds the tattoo, with associations of shaved heads in trackies or drug taking punk-rockers, there is no question that a tattoo may seem intimidating. However could it be that these collections present a new chic, albeit rock inspired, image towards tattoos.
The four main designers reinventing this old stigma include the classic Chanel, Rodarte, Jean Paul Gaultier and Marchesa, each with their own unique spin on the tattoo.
Delicate transfer tattoos containing floral patterns, dangling chains and jewels with the Chanel logo.
Body paint was used to create alternative Maori-like tribal inspired tattoos.
3. Jean Paul Gaultier
The faces, arms and chests of models were decorated with gangster lettering as a harsh contrast to their delicate frames as part of his hip-hop denim couture. He even paid homage to blockbuster hit Avatar with multi-plaited hairstyles drawn from Narvi, Amazonian tattoos, and tropical, jungle motifs.
A fresh take on the tattoo sees temporary tattoo designs sketched and printed on skin coloured tights; instant tattoo appeal but with minimal mess and pain.
*Chanel temporary tattoos will hit Selfridges, boutiques and concessions on March 1st, but I predict quick copy-cat sifting hitting the high-street by summer.